ABSTRACT
The current study examined the associations among self-criticism, perceptions of autonomy support, and depression prior to and during the onset of the Covid pandemic. 283 students at a large Canadian university participated in a goal related study, and completed questionnaires assessing personality, autonomy support, and depressive symptoms starting in September of 2019 and ending in May of 2020. The results showed that self-criticism was associated with increases in depressive symptomatology, and that autonomy support was inversely associated with depression. The results also showed that autonomy support moderated the effect of self-criticism on depression such that individuals with higher baseline self-criticism who perceived high levels of autonomy support reported lower levels of depression during the beginning of the pandemic. These results confirm the deleterious impact of selfcriticism and the potential benefits of autonomy support. The presence of autonomy support appears to buffer those who are high in self-criticism from increased depressive symptoms. These results have important clinical implications, suggesting the need to address the perniciousness of self-criticism and the need to develop innovative ways to enhance the delivery of autonomy support. © 2022 Elsevier Ltd
ABSTRACT
Purpose: The purpose of this paper is to highlight the core tenets of social marketing communications in managing acute infectious disease outbreaks based on a historical review of two major pandemics in South Korea. Design/methodology/approach: Two researchers reviewed newspapers, journal papers, archived documents and other historical materials to examine social marketing communications used in both Spanish flu and COVID-19 pandemics by South Koreans. Findings: Despite two events being a century apart and the social context of two eras being starkly different, behavioral recommendations for both pandemics were nearly identical. Two major lessons arose from the review. First, a full disclosure of the pandemic-related information is important. Second, proper management of conflicting information is highly desired as an integral part of pandemic social marketing communication campaigns. Originality/value: Understanding the importance of social marketing in raising public awareness, this paper provides a historical comparison between the 1918–1919 Spanish flu and COVID-19, focusing on the social communications used during these two pandemics. The paper contributes to the health marketing literature as well as to practice by drawing implications relevant to social marketing communication used in disease pandemics. © 2022, Emerald Publishing Limited.
ABSTRACT
Purpose: The purpose of this paper is to highlight the core tenets of social marketing communications in managing acute infectious disease outbreaks based on a historical review of two major pandemics in South Korea. Design/methodology/approach: Two researchers reviewed newspapers, journal papers, archived documents and other historical materials to examine social marketing communications used in both Spanish flu and COVID-19 pandemics by South Koreans. Findings: Despite two events being a century apart and the social context of two eras being starkly different, behavioral recommendations for both pandemics were nearly identical. Two major lessons arose from the review. First, a full disclosure of the pandemic-related information is important. Second, proper management of conflicting information is highly desired as an integral part of pandemic social marketing communication campaigns. Originality/value: Understanding the importance of social marketing in raising public awareness, this paper provides a historical comparison between the 1918–1919 Spanish flu and COVID-19, focusing on the social communications used during these two pandemics. The paper contributes to the health marketing literature as well as to practice by drawing implications relevant to social marketing communication used in disease pandemics. © 2022, Emerald Publishing Limited.